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Subway Became Known as the Fast-Food Restaurant That Offered Healthy

Question 14

Multiple Choice

Subway became known as the fast-food restaurant that offered healthy choices for customers who wanted to maintain a healthy lifestyle or lose weight. Subway's product positioning is typical of a company that is


A) focused on its products.
B) focused on nutritional research.
C) focused on customer needs.
D) focused on the competition.
E) focused on sales execution.

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