Subway became known as the fast-food restaurant that offered healthy choices for customers who wanted to maintain a healthy lifestyle or lose weight. Subway's product positioning is typical of a company that is
A) focused on its products.
B) focused on nutritional research.
C) focused on customer needs.
D) focused on the competition.
E) focused on sales execution.
Correct Answer:
Verified
Q9: In a customer-focused business, senior management is
Q10: GE Healthcare tried to differentiate a commodity
Q11: The Healthy Tasty Company lost a customer
Q12: The opposite of customer centric is
A) product
Q13: Marketers that devote at least 50% of
Q15: A customer-centric approach
A) emphasizes selling products to
Q16: The organizational focus of a product-centric company
Q17: A business orientation that is focused on
Q18: Product profit centres, product managers, and product
Q19: McDonald's constantly tries new ventures, such as
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