It is imperative that any forward-thinking marketing organization institute metrics to demonstrate
A) customer value ROI.
B) marketing ROI.
C) sales ROI.
D) research and development ROI.
E) public relations ROI.

Question

Quizplus · Accepted Answer

While measuring ROI for customer value, sales, research and development, and public relations are all important, measuring marketing ROI is crucial for a marketing organization to determine the effectiveness and success of their strategies and campaigns. This includes tracking the return on investment for advertising, promotions, and other marketing efforts.

It Is Imperative That Any Forward-Thinking Marketing Organization Institute Metrics