Deciding whether to measure the short-term impact of marketing on sales or the long-term impact on brand equity is an example of a marketing metrics decision about
A) the role of marketing.
B) objectives metrics.
C) authority .
D) time frame.
E) marketing research.

Question

Quizplus · Accepted Answer

The decision about whether to measure short-term impact on sales or long-term impact on brand equity is a decision about the time frame for measuring marketing metrics.

Deciding Whether to Measure the Short-Term Impact of Marketing on Sales