The purchasing funnel acknowledges that while customers have a problem to solve, they are
A) loyal to a competitor's product.
B) loyal to your brand.
C) initially unaware of your product.
D) price-sensitive.
E) price-insensitive.

Question

Quizplus · Accepted Answer

The purchasing funnel acknowledges that customers may not be aware of your product or brand at the top of the funnel. As they move through the funnel, they become more aware and educated about potential solutions to their problem, leading eventually to a purchase. Therefore, the best choice is C - initially unaware of your product.

The Purchasing Funnel Acknowledges That While Customers Have a Problem