Kiki is participating in a study in which she completes a self-report of how much she identifies with conservative versus liberal political groups. One of the measures says "I am a true Reaganite" and another says "I am a hippie at heart." Kiki must rate her level of agreement with each statement. As she fills out the report, she thinks, "These statements are really effective in capturing whether I am right- or left-leaning." The fact that Kiki has this thought suggests that the measure has ____ validity.
A) divergent
B) convergent
C) measurement
D) face

Question

Quizplus · Accepted Answer

The fact that Kiki believes the statements effectively capture whether she is right- or left-leaning suggests that the measure has face validity. Face validity refers to how well a measure appears to measure what it is intended to measure on the surface level. In this case, the statements seem to effectively capture conservative and liberal political leanings, which is what they are intended to measure. Divergent validity refers to how well a measure does not correlate with measures it should not be related to, convergent validity refers to how well a measure correlates with measures it should be related to, and measurement validity refers to the overall accuracy of the measure in capturing what it is intended to measure. These types of validity are not directly relevant to the scenario presented.

Kiki Is Participating in a Study in Which She Completes