Joe is a freshman at Princeton University. All else being equal, who will be most persuasive to him based on principles of source likeability?

Question

Quizplus · Accepted Answer

According to the principle of source likeability, people are more easily persuaded by individuals they like or find attractive. Therefore, Jordan, a fellow freshman at Princeton University, is likely to be more likeable and persuasive to Joe than individuals from other universities or higher levels of education.

Joe Is a Freshman at Princeton University