_____ posits that there are two major routes to persuasion: central and peripheral.

Name: _____ posits that there are two major routes to persuasion: central and peripheral.
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The elaboration likelihood model posits that there are two major routes to persuasion: central and peripheral. The central route involves careful consideration of the message and its arguments, while the peripheral route involves focusing on superficial cues, such as the speaker's appearance, to make a decision.

_____ Posits That There Are Two Major Routes to Persuasion