Research suggests that a number of conditions must be met in order for a person to process a persuasive message using the central route (rather than the peripheral route). Which of the following is one of those conditions?

Question

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According to the elaboration likelihood model, the central route is a high-involvement processing route that is characterized by careful consideration of the message content. In order for a person to use the central route, they must be motivated to process the message carefully. Factors such as credibility and trustworthiness of the source may influence persuasion, but they are not necessarily sufficient conditions for using the central route. Similarly, a person may have an existing attitude that they are willing to change, but if they are not motivated to process the message carefully, they may rely on peripheral cues instead.

Research Suggests That a Number of Conditions Must Be Met