Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline knows that in a great year a representative may improve her sales by about 25%,so which of the following goal criteria would be a problem for the first goal listed above?
A)Meaningful
B)Challenging but attainable
C)Acceptable
D)Well compensated
E)Specific and quantifiable

Question

Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline knows that in a great year a representative may improve her sales by about 25%,so which of the following goal criteria would be a problem for the first goal listed above?
A)Meaningful
B)Challenging but attainable
C)Acceptable
D)Well compensated
E)Specific and quantifiable

Quizplus · Accepted Answer

The first goal listed is specific and quantifiable, but it may not be challenging but attainable. Caroline knows that a representative can improve their sales by about 25%, but increasing her sales from 10,000 units to 20,000 units is a 100% increase, which may not be realistic or attainable. Therefore, the goal criteria of being challenging but attainable may be a problem for this goal.