Based upon the Entrepreneurial Strategy Matrix,which of the following products is most likely to have the highest risks and returns?
A)Velcro fasteners
B)Tax preparation service
C)New pharmaceutical drug
D)New restaurant
E)Lawn-mowing service

Question

Quizplus · Accepted Answer

According to the entrepreneurial strategy matrix, new products in high-technology or innovative fields have high risks and high returns. A new pharmaceutical drug fits this category, making it the most likely to have the highest risks and returns compared to the other options given.

Based Upon the Entrepreneurial Strategy Matrix,which of the Following Products