The advantages of franchising as an entry mode to global expansion are similar to the disadvantages of licensing.

Name: The advantages of franchising as an entry mode to global expansion are similar to the disadvantages of licensing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Franchising and licensing are different entry modes with distinct advantages and disadvantages. Franchising offers more control and brand consistency, while licensing provides less control but lower risk and investment.

The Advantages of Franchising as an Entry Mode to Global