Goals established during the planning process must be based upon the

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Goals established during the planning process must be based upon the situational analysis, which includes an assessment of the company's strengths, weaknesses, opportunities, and threats. It is important to set goals that are realistic and achievable given the current situation of the business. Other factors such as the probability of success, needs of management personnel, competition's plans, and likelihood of social change may be considered, but they should not be the sole basis for establishing goals.

Goals Established During the Planning Process Must Be Based Upon