Resources are a source of competitive advantage when they

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Resources can provide a competitive advantage when they possess any or all of the above characteristics. Difficulty to imitate, being well-organized, rarity, and creating customer value are all factors that can contribute to a company's competitiveness. Resources that are difficult to imitate, such as unique patents or proprietary technology, may give a company a distinct advantage over competitors. Well-organized resources, such as efficient supply chains or streamlined production processes, can enable a company to operate more efficiently and respond more quickly to customer needs. Rare resources, such as access to a unique natural resource or a highly skilled workforce, can give a company a competitive edge as well. Finally, resources that create customer value, such as superior product quality or excellent customer service, can help a company differentiate itself from competitors and build customer loyalty.

Resources Are a Source of Competitive Advantage When They