In an attempt to improve upon customer service,Terrapin Toys decided to assign a team to investigate what kinds of services competing companies offered.The team discovered that a smaller company,Gorilla Games,Inc. ,seemed to have outstanding customer service.The team then determined the major differences between the two companies and developed a plan to incorporate the best elements of Gorilla Games,Inc into Terrapin Toys.This illustrates effective

Question

Quizplus · Accepted Answer

This scenario describes benchmarking, which involves studying the best practices of competitors and incorporating them into one's own strategy. The other options, such as environmental dynamism and forecasting, are not directly relevant to this scenario. Strategic maneuvering and cooperative action could potentially be part of the process, but they are not the main focus.

In an Attempt to Improve Upon Customer Service,Terrapin Toys Decided