Which of the following characteristics of personal selling can be both advantageous and disadvantageous?

Question

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The ability to personalize the sales message can be advantageous because it allows the salesperson to tailor the message to the specific needs and preferences of the customer. However, it can also be disadvantageous if the salesperson is not skilled in effectively personalizing the message, which can lead to miscommunication and a lack of connection with the customer.

Which of the Following Characteristics of Personal Selling Can Be