Marketer often use mass communications as an alternative of personal selling.What is the major reason for this?

Question

Quizplus · Accepted Answer

The major reason for marketers to use mass communications as an alternative to personal selling is the increasing cost of personal selling. Personal selling involves one-on-one communication with customers, which requires a lot of time and effort. As such, it can be a costly approach for marketers. On the other hand, mass communication techniques such as advertising, public relations, and sales promotion can help reach a large audience at a lower cost. Additionally, technological advancements have made mass communication more effective and affordable, making it an attractive option for marketers.

Marketer Often Use Mass Communications as an Alternative of Personal