An ad in a dental trade magazine for a new product to sterilize equipment asks anyone interested in more information about the product to request an information pamphlet.These names and addresses of those dentists who made the request for more information are then given to the product manufacturer's salespeople.This is an example of how _____ activities can be combined with personal selling.

Question

Quizplus · Accepted Answer

This scenario is an example of direct marketing, where the manufacturer is directly reaching out to potential customers with promotional materials (in this case, an information pamphlet) and then following up with personal selling efforts. The manufacturer is using the information obtained from the pamphlet requests to target potential customers for their salespeople to contact.

An Ad in a Dental Trade Magazine for a New