Which of the following justifications is used by the marketing and advertising trade groups to defend themselves of the criticisms regarding advertising targeted to children?
A) Parents of younger children,rather than the children themselves,make purchase decisions.
B) Products for children are also commercial merchandises that require advertising.
C) Products for children require more awareness than the other commercial products.
D) Children are less aware of their needs compared to adults and the needs have to be created.
E) Viewing such advertisements is a part of the consumer socialization process in children.
Correct Answer:
Verified
Q19: There has been found to be a
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Q21: The act of acquiring the skills needed
Q22: The Children's Advertising Review Unit guidelines urge
Q23: Which of the following statements on the
Q25: Manufacturers of products such as beers often
Q26: The consumer socialization process:
A)refers to how easily
Q27: The Children's Advertising Review Unit guidelines urge
Q28: Which of the following is a condition
Q29: Advertisers use shock advertising to:
A)increase the brand
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