An advertiser who says that his product is the "best," "greatest," etc.is using ____,which is a(n)______ form of advertising.

Question

Quizplus · Accepted Answer

Puffery is subjective exaggeration or hyperbole and is considered a legal form of advertising. It is a common practice in advertising to use puffery, such as claiming a product is the "best" or "greatest," to grab consumers' attention and create a positive image for the product. While puffery may be seen as exaggerated, it is not considered deceptive or illegal.

An Advertiser Who Says That His Product Is the "Best