Which of the following is one of the two of the factors the FTC considers in evaluating an ad for deception?

Question

Quizplus · Accepted Answer

Significant omission of important information is one of the two factors considered by the FTC in evaluating an ad for deception. The other factor is the presence of a misleading statement or practice. Presence of superlative words and puffery in the advertisement are not considered deceptive if they are not likely to mislead consumers. Lack of selective disclosure and violation of trade regulation rules are related but not the factors that the FTC considers in evaluating an ad for deception.

Which of the Following Is One of the Two of the Factors