Acme Tire is developing an advertising campaign that will claim cars with its new RX model stop 25 percent faster on wet pavement compared to other brands of tires.The company must conduct careful studies to provide support for the claim because:

Question

Quizplus · Accepted Answer

Acme's claim of stopping 25 percent faster on wet pavement compared to other brands of tires is a comparative claim and therefore Acme's competitors may sue the company under the Lanham Act if it cannot substantiate its claims. Therefore, careful studies must be conducted to provide support for the claim.

Acme Tire Is Developing an Advertising Campaign That Will Claim