_____ is an example of a cultural factor affecting international marketing.

Question

Quizplus · Accepted Answer

Language is a cultural factor that significantly affects international marketing. Marketers have to consider the language spoken in their target market to ensure that advertising and marketing messages are interpreted accurately. They may have to translate marketing materials to ensure that their message is clear and understood. Failure to consider the language barrier can result in miscommunication and lost business opportunities.

_____ Is an Example of a Cultural Factor Affecting International