Commercials for 'SleepComfort' mattresses used Lindsey Wagner (star of The Bionic Woman,a popular TV show in the 1970s) .If the mattress manufacturer wanted to test how effective she was at reaching the company's target market,it would evaluate:
A) source factors.
B) feedback mechanisms.
C) message variables.
D) budgeting decisions.
E) media strategies.
Correct Answer:
Verified
Q15: Consumer juries and portfolio tests are examples
Q16: Advertising testing methods such as association measures,tracking
Q17: Laboratory tests make use of pupil dilation,eye
Q18: To be effective,readability test should be used
Q19: The _ effect explains the different impact
Q21: Commercials and print ads are post-tested to:
A)gain
Q22: Laboratory methods of testing for advertisement effectiveness
Q23: _ are measures taken before the campaign
Q24: In a field test,the firm:
A)makes a final
Q25: An advantage offered by field test measures
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