National Fruit Product Company,the maker of White House apple products,decided to change its label to emphasize the products' nutritional value.Which of the following physiological measures could have been used to determine which prototype label would most effectively catch a consumer's eye in a supermarket?

Question

Quizplus · Accepted Answer

Eye tracking can provide information about where consumers are looking and how long they are looking at different elements on the label. This can help determine which prototype label is most likely to catch a consumer's eye and effectively communicate the product's nutritional value.

National Fruit Product Company,the Maker of White House Apple Products,decided