What was the primary objective marketers sought when they first employed the Internet as a communications tool?
A)To sell their product
B)To stimulate repurchase of their product
C)To level the competitive playing field
D)To disseminate information
E)To create a competitive advantage

Question

Quizplus · Accepted Answer

The primary objective marketers sought when they first employed the Internet as a communications tool was to disseminate information about their product or service. The Internet provided a new and efficient way to reach a large audience with information about a company's offerings. Although selling products and creating a competitive advantage are important goals for marketers, they are secondary to the initial objective of disseminating information.

What Was the Primary Objective Marketers Sought When They First