When Internet visitors using Yahoo's search engine type in travel books,one of the advertisements they see is for Lonely Planet guides,Lonely Planet is using a(n)_____ to target Internet users interested in their products.
A)interconnect
B)URL
C)portal
D)surf button
E)paid search

Question

Quizplus · Accepted Answer

Lonely Planet is using paid search to target internet users interested in their products. This means that they have paid for their advertisement to appear on search engine results pages when users search for relevant keywords, such as "travel books".

When Internet Visitors Using Yahoo's Search Engine Type in Travel