A major reason for the continued success of outdoor advertising is:
A)ability to communicate complex messages.
B)low cost.
C)elimination of waste coverage.
D)innovation through technology.
E)ability to provide extremely accurate measures of the medium's reach.

Question

Quizplus · Accepted Answer

Outdoor advertising has continued to succeed due to innovation through technology, which allows for more engaging and dynamic displays, such as digital billboards, enhancing its effectiveness and appeal.

A Major Reason for the Continued Success of Outdoor Advertising