Outdoor advertising would best be suited for a company whose communication objective is to:
A)attain brand awareness.
B)explain a complex product advantage.
C)create attitude change.
D)stimulate product trial for a new type of computer.
E)influence immediate behavior.

Question

Quizplus · Accepted Answer

Outdoor advertising, such as billboards and transit ads, is most effective in attaining brand awareness by using eye-catching visuals and concise messaging. It reaches a wide audience and can create repeated exposure to the brand.

Outdoor Advertising Would Best Be Suited for a Company Whose