The use of Nike shoes in the movie Forest Gump and the appearance of the Marriott Hotel logo in the movie True Lies are both examples of:
A)product placement.
B)specialty advertising.
C)promotional products marketing.
D)free-form marketing.
E)transactional advertising.

Question

Quizplus · Accepted Answer

Product placement is the practice of featuring specific products or brands prominently in entertainment media such as films, television shows, or video games in order to promote them to viewers or audiences. The examples given in the question are both instances of product placement.

The Use of Nike Shoes in the Movie Forest Gump