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The Agreement That Revlon Brand Cosmetics Would Pay a Fee

Question 89

Multiple Choice

The agreement that Revlon brand cosmetics would pay a fee to have its products prominently featured in twenty episodes of the soap opera,All My Children,is an example of:


A) product placement.
B) specialty advertising.
C) promotional products marketing.
D) free-form marketing.
E) transactional advertising.

Correct Answer:

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