Avia makes athletic shoes.Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States.These individuals would be willing to pay over $200 for a good pair of running shoes.To reach this market,the best media option would probably be:
A) regional editions of general interest magazines such as Time or Newsweek.
B) the sports section of national newspapers such as USA Today.
C) regional editions of general sports magazines such as a Sports Illustrated.
D) regional editions of specialty magazines such as Runner's World.
E) local television.
Correct Answer:
Verified
Q14: Which of the following is an example
Q15: The primary advertising medium in terms of
Q16: Offshore is a publication that provides information
Q17: Floral Management is a publication aimed at
Q18: Which of the following industries spends most
Q20: A magazine such as Farm Journal is
Q21: The inside cover of the Business 2.0
Q22: An ad for California Almonds is a
Q23: Marketers can achieve geographic selectivity in magazine
Q24: Business publications are important to advertisers because:
A)they
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents