A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of:
A)the broader reach of specialized publications.
B)the greater audience selectivity of specialized publications.
C)fewer ads and less clutter in specialized publications.
D)because of the higher degree of pass-along readership.
E)the creative flexibility available in specialized magazines that are not available in general-interest publications.

Question

Quizplus · Accepted Answer

Specialized publications like Paintball Sports magazine have a more specific and select audience, which makes it easier for the company to target their core market. This can result in a more effective use of advertising and higher ROI. Additionally, specialized magazines are less cluttered with ads, making it less likely for the company's ad to get lost in the mix.

A Company That Manufactures Paintball Equipment Might Prefer to Advertise