Buying ad space in regional editions of national magazines:
A)is no longer permissible due to the passage of recent anti-competition legislation.
B)can reduce an advertiser's cost per thousand for reaching desired audiences.
C)diminishes the value of pass-along readership.
D)creates overlapping subscription data.
E)can eradicate the problem of clutter.

Question

Quizplus · Accepted Answer

Buying ad space in regional editions of national magazines can reduce the cost per thousand for reaching desired audiences, as the advertiser can target specific regions rather than paying for unnecessary national coverage. This can result in cost-effective advertising.

Buying Ad Space in Regional Editions of National Magazines