The inside cover of the Business 2.0 magazine opens up to reveal a large advertising spread on the Cadillac Escalade.This ad is an example of a(n):
A)bleed page.
B)printacular.
C)gatefold.
D)page manipulator.
E)overrun.

Question

Quizplus · Accepted Answer

The ad on the inside cover of the Business 2.0 magazine is an example of a gatefold, as it opens up to reveal a larger spread. Bleed page refers to a full-page ad without any white border, printacular and page manipulator are not marketing terms, and overrun is a term used in production to refer to printing more copies than initially requested.

The Inside Cover of the Business 2