Janome manufactures sewing machines.In an issue of Home Companion,Janome purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Janome authorized dealers.Janome is using _____ to attract reader's attention.

Question

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Janome is using creative space buys to attract the reader's attention by purchasing the bottom quarter ad space on three successive pages. This ensures that the advertisement will be seen by readers and catch their attention. Gatefold, bleed page, and overrun are not relevant to this scenario, and a total page ad would take up the entire page rather than just a quarter.

Janome Manufactures Sewing Machines