A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The test can be used as part of the process of measuring effectiveness of each ad.
A)split-run
B)overrun
C)gatefold
D)bleed page
E)day-after-recall

Question

Quizplus · Accepted Answer

A split-run test is the only option that matches the given description of running multiple versions of an ad in alternate copies of a publication to measure effectiveness. The other options, such as overrun, gatefold, bleed page, and day-after-recall, do not fit the description.

A(n) _____ Test Is a Service Offered by Magazines Where