Mercedes Benz automobiles runs commercials for its expensive automobiles on the A&E cable channel,which reaches a highly educated and upscale audience.This is an example of how _____ is possible through television.

Question

Quizplus · Accepted Answer

Selectivity refers to the ability of television to reach specific target audiences by airing programs or commercials on channels that attract those audiences. In this case, Mercedes Benz is using selectivity by advertising on the A&E channel, which reaches an upscale audience.

Mercedes Benz Automobiles Runs Commercials for Its Expensive Automobiles on the A&E