In order to get advertising time on the most popular TV shows,major television advertisers such as Coca-Cola,Ford,General Motors and State Farm must buy commercial spots during the _____ market,before the season begins.

Question

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The up-front market refers to the period before the start of a TV season when major advertisers purchase ad time in advance for the most popular shows. This allows them to secure premium ad slots and ensure maximum exposure to their target audience. Coca-Cola, Ford, General Motors, and State Farm are all major players in this market, as they have large advertising budgets and want to reach as many viewers as possible.

In Order to Get Advertising Time on the Most Popular