Which of the following statements is true about spot advertising?
A)Spot advertising is mostly confined to station breaks between programs on network-originated shows.
B)Only local advertisers use spot advertising.
C)Spot advertising is subject to less clutter than network advertising.
D)Spot advertising is easier to buy than advertising on national networks.
E)Spot advertising does not allow advertisers to adjust to local market conditions.

Question

Quizplus · Accepted Answer

Spot advertising refers to purchasing ad time on individual stations or programs, rather than on a national network. It is often used by local advertisers or for regional campaigns. It can appear during station breaks between programs on network-originated shows, as well as during other programming. Therefore, option A is the correct statement.

Which of the Following Statements Is True About Spot Advertising