A consortium of nine major advertisers recently joined Television Production Partners,a new venture that develops movies,specials,and limited-run series for television.The members will choose the programs they want to be involved with and take a portion of the commercial spots during these shows.The nine advertisers are using a(n)_____ type of advertising arrangement.

Question

Quizplus · Accepted Answer

The arrangement described is sponsorship, as the advertisers are directly involved with and financially support certain television programs in exchange for commercial spots during those programs.

A Consortium of Nine Major Advertisers Recently Joined Television Production