The Boston designated market area (DMA)has approximately 2 million television households.Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching the Boston Celtics in a playoff game.The program rating for the Celtic game in the Boston DMA is _____ while the share of audience is ____.

Question

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The program rating is calculated by dividing the number of households watching the program (300,000) by the total number of television households (2,000,000), resulting in a 15% rating. The share of audience is calculated by dividing the number of households watching the program (300,000) by the number of households with their sets turned on (60% of 2,000,000 = 1,200,000), resulting in a 25% share.

The Boston Designated Market Area (DMA)has Approximately 2 Million Television