The share of a television audience indicates the:
A)percentage of the defined target market that is exposed to a message at least once during the relevant time period.
B)percentage of households using TV tuned to a particular program in a specified time period.
C)average number of exposures to a message received by each member of the target market.
D)percentage of all households using television during a specific time period.
E)number of people who responded to a televised direct-response ad.

Question

Quizplus · Accepted Answer

The share of a television audience refers to the percentage of households using television tuned into a particular program during a given time period. It does not indicate the average number of exposures to a message, the percentage of the defined target market exposed to a message, or the number of people who responded to a direct-response ad. Additionally, it is only reflective of those households using television during the specified time period, so it does not represent all households.

The Share of a Television Audience Indicates The