An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area.Which of the following would you recommend as the best alternative?

Question

Quizplus · Accepted Answer

Local radio is the best choice for reaching a well-defined target audience in a local market area due to its affordability, flexibility, and ability to reach a specific demographic. With a limited budget, it may be difficult to afford network television or national advertising, and syndication and superstations may not offer the same level of local focus. Local radio offers the ability to target specific geographic areas and demographic groups, making it an effective choice for reaching a local target audience.

An Advertiser Has a Limited Budget and Wants to Reach