General Foods wishes to determine the percentage of Maxwell House coffee sold in a geographic area as compared with the percentage of the total population in this market.The most appropriate index to use would be:

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The brand development index (BDI) would be the most applicable index to use in this situation as it measures the sales performance of a specific brand within a certain geographic area, relative to the population size of that area. This would provide a good understanding of how popular Maxwell House coffee is in relation to the size of the market. The other options, such as the survey of buying power index, category development index, and market research bureaus, may provide useful information but are not as directly relevant to this specific question. Mediamark Research Inc. is a company that provides consumer research data, but it's not an index in and of itself.

General Foods Wishes to Determine the Percentage of Maxwell House