Purchase motives,such as convenience,comfort,economy and performance are used as a basis for _____ appeals.

Question

Quizplus · Accepted Answer

Purchase motives are rational reasons why a customer would consider buying a product. Rational appeals are based on logic and reason, and are therefore most closely aligned with these types of motives. Emotional appeals, on the other hand, are designed to evoke feelings and are not necessarily tied to specific purchase motives. Price, inherent drama, and refutational appeals may also be used, but are not directly linked to purchase motives in the same way that rational appeals are.

Purchase Motives,such as Convenience,comfort,economy and Performance Are Used as a Basis