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Marlboro Used a Cowboy to Advertise Marlboro Cigarettes for a Number

Question 64

Multiple Choice

Marlboro used a cowboy to advertise Marlboro cigarettes for a number of years.This is an example of:


A) testimonial advertising execution technique.
B) demonstration advertising execution technique.
C) personality symbol advertising execution technique.
D) slice-of-death advertising execution technique.
E) imagery advertising execution technique.

Correct Answer:

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