Timberland Co.sells all-weather gear.For its advertising,it has developed an imaginary place called Timber Land,which is a Utopian setting of extraordinary landscapes and crystal-clear water.Its ads use a(n)_____ execution style to get the audience to envision themselves in Timber Land.
A)imagery
B)demonstration
C)slice-of-life
D)animation
E)competitive advantage

Question

Quizplus · Accepted Answer

Imagery execution style is used to create a vivid and appealing visual image that captures the audience's attention and makes them imagine themselves in the depicted scenario. In this case, Timberland uses imagery to create an idyllic setting, which is relatable to the type of all-weather gear they sell. The execution style also helps Timberland create a brand personality that appeals to adventure seekers who want to explore and experience the outdoors.