Some of the more successful advertising agencies,like TBWA and Wieden & Kennedy,attribute their excellent creative work to the fact that:
A) they have clients who are risk averse.
B) they have clients who are willing to take creative risks.
C) they have clients who never become involved with or interfere in the creation process.
D) their clients keep them in check and don't let them try creative approaches that are excessively different.
E) their relationship with the client is significantly more important than any creative work.
Correct Answer:
Verified
Q28: An idea develops during the _ step
Q29: One of the major determinants of creativity
Q30: The perpetual debate over the most effective
Q31: According to D'Arcy Masius Benton & Bowles's
Q32: _ refers to situations where the ad
Q34: According to Robert Smith,the two ways in
Q35: Advertising creative personnel tend to:
A)be more concrete
Q36: _ refers to situations where the advertised
Q37: According to Robert Smith,_ ads contain attractive
Q38: The _ step of the creative process
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents