According to James Webb Young,a former creative vice president at the J.Walter Thompson agency,the production of creative advertising ideas:
A) is a random process that cannot be taught.
B) does not follow a definitive plan.
C) cannot be learned and controlled.
D) is a definitive process that can be learned and controlled.
E) has as many different routes as there are different forms of creativity.
Correct Answer:
Verified
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Q22: The _ step of the creative process
Q23: According to the work of sociologist Graham
Q24: Which of the following statements is true
Q26: According to the universal advertising standards developed
Q27: There are five steps in the creative
Q28: An idea develops during the _ step
Q29: One of the major determinants of creativity
Q30: The perpetual debate over the most effective
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