Poinsettias are a very popular plant during the Christmas season.A major problem for growers of poinsettias is root rot.Syngenta has developed a patented product that eliminates root rot when it is placed in soil mix in which the plants are grown.Syngenta can use _____ to develop its creative strategy for advertising this new product.

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A major problem for growers of poinsettias is root rot and Syngenta has developed a patented product to solve this issue. The most effective creative strategy for advertising this new product would be to emphasize its unique selling proposition, which is that it eliminates root rot. By highlighting this key benefit, Syngenta can set itself apart from competitors and attract customers who want healthy poinsettias.

Poinsettias Are a Very Popular Plant During the Christmas Season